How RHA Turned Earned Wage Access¹ Into a Driver of Retention

The Challenge:

Frontline Fatigue, Low Benefits Utilization, High Turnover Risk

In mid-2021, RHA was navigating a healthcare labor crisis. While their frontline teams were delivering essential care, many were living paycheck to paycheck —facing mounting financial pressure with few tools for relief. COVID-19 had only amplified that stress, fueling burnout and accelerating turnover.

Traditional benefits weren’t addressing these day-to-day realities. RHA needed a solution that could provide immediate, meaningful support—one that would ease financial strain, rebuild trust, and help retain the people at the heart of their mission.

The Solution:

Fast, Frictionless, and Built for Real Impact

RHA came to Payactiv looking for a financial wellness solution that could deliver results without adding complexity. Six weeks later, they were live. Thanks to Payactiv’s Workday integration, the rollout required no heavy IT lift and zero disruption to HR or payroll workflows.

"We needed something that would actually move the needle on engagement and retention without adding burden to HR or payroll."

Gwendolyn Peeples-Scott, Director of Total Rewards at RHA Health Services

Employee Impact:

A Lifeline, Not Just a Perk

For employees, Payactiv became more than a benefit, it became a daily financial safety net. RHA employees accessed over $60 million in earned wages across hundreds of thousands of transactions, covering everyday essentials like groceries, gas, and medical bills.
The program earned a 4.5/5 satisfaction rating: a signal that financial wellness, when done right, builds the kind of trust that keeps people engaged and present.

“Needed money before payday due to a car accident, I was able to access what I needed. Thanks Payactiv!”

RHA employee

Strategic Value

From Benefit to Growth Strategy

For RHA, the impact extended well beyond employee sentiment. Enrollment reached 48% of the workforce, and active users showed 26% higher retention — meaningful numbers in a sector where turnover is both costly and operationally disruptive.

Payactiv also became a strategic partner in RHA’s mobile benefits app launch, helping drive awareness and overall benefit adoption across the workforce. What began as a financial wellness solution has become a measurable lever in RHA’s talent strategy.